BEGIN:VCALENDAR VERSION:2.0 PRODID:-//cannes2026.omc.com//Sessions//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:session-314@cannes2026.omc.com DTSTAMP:20260910T125856Z DTSTART:20260623T100000Z DTEND:20260623T110000Z SUMMARY:Bigger than the Game DESCRIPTION: \;\n\n\nSpecial Session: RSVP Required\nBigger Than the Game opens with an Omnicom capability presentation on how we turn sporting moments into lasting influence and measurable growth.\nA panel of business leaders from across sport — rights holders\, leagues\, brands and investors — then unpacks where real value is being created now\, from women’s sports to the athlete-as-enterprise.\nThe session closes with a special fireside chat with sports icons on building influence that endures long after the final whistle.\nIn sport\, the win was never the whole story — the real prize is the influence that outlasts it.\nSeating is limited. Please arrive early to secure your seat.\nWhat you’ll walk away with\n\n\nA clear view of where real value is being created in sport now — from women’s sports to the athlete-as-enterprise.\nA practical lens on turning sporting moments into lasting influence and measurable growth.\nPerspectives from the people shaping the business of sport — rights holders\, leagues\, brands and investors.\nInspiration from icons who built influence that endured long after the final whistle.\n\nAgenda\n\n\n\n12:00 – 12:05\n\nWelcome &\; Opening Remarks\nSpeaker to be announced\n\n\n\n12:05 – 12:20\n\nFrom Moments to Lasting Influence — The Omnicom Capability Presentation\nSpeaker to be announced\n\n\n\n12:20 – 12:40\n\nWhere the Value Is Now: The Business of Sport\nWhere the Value Is Now: The Business of Sport brings together leaders from Mercedes F1\, Major League Soccer\, PepsiCo\, and Mercado Libre to examine how sport has become one of the most powerful engines of influence\, investment\, and growth. As fandom expands across live experiences\, content\, commerce\, data\, and global communities\, the value of sport is no longer confined to the game itself. It is created in the ecosystems around it: the platforms that scale attention\, the brands that deepen participation\, and the cultural moments that convert passion into business impact. This conversation will explore where growth is really coming from now\, how rights holders and brands are building more connected fan relationships\, and why the next era of sport will be defined by those who can turn audience energy into measurable enterprise value.\nPanel — rights holders\, leagues\, brands &\; investors\nSpeakers to be announced\n\n\n\n12:40 – 1:00\n\nFrom Icon to Enterprise: A Fireside with Derek Jeter\nFrom Icon to Enterprise explores what happens when influence evolves beyond achievement and becomes a platform for business\, culture\, and long-term impact. In this fireside chat\, one of the most recognizable figures in modern sports\, Derek Jeter\, reflects on the transition from performing at the highest level to building a broader enterprise — across leadership\, investment\, media\, philanthropy\, and brand. The conversation will unpack how credibility is earned\, how legacy is managed\, and how iconic status can be transformed into enduring influence that moves people\, markets\, and culture.\nSpeakers to be announced\n\n\nRSVP to Attend\n\n\n\n \;\n\n\nSpeakers:\n- Jonnie Cahill (PepsiCo)\n- Louise Johnson (Fuse)\n- Radhika Duggal (Major League Soccer)\n- Sean Summers (Mercado Libre)\n- Richard Sanders (Mercedes Formula One)\n- Adam Lippard (GMR Marketing)\n- Derek Jeter\n\nDetails: https://cannes2026.omc.com/session/bigger-than-the-game/ LOCATION:The Omnicom Space\, Promenade Robert Favre Le Bret\, Cannes\, Provence-Alpes-Côte d'Azur 06400\, France ORGANIZER;CN=Omnicom:MAILTO:connect@omcinfo.com URL;VALUE=URI:https://cannes2026.omc.com/session/bigger-than-the-game/ END:VEVENT END:VCALENDAR