BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//cannes2026.omc.com//Sessions//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:session-341@cannes2026.omc.com
DTSTAMP:20260910T124208Z
DTSTART:20260623T133000Z
DTEND:20260623T135000Z
SUMMARY:Creative Spotlight: Columbia Sportswear
DESCRIPTION:Columbia Sportswear Company launched its first major global brand platform in over a decade: Engineered for Whatever.\nThe global repositioning peels back Mother Nature’s facade to expose the unpredictable chaos beneath\, proving that Columbia’s gear isn’t just made for the outdoors\, it’s engineered to conquer it. The multi-season campaign is carried through punchy OOH executions and a series of product tests – think ‘Mythbusters’ meets ‘Jackass’ – featuring real-life stunt people proving how strong and protective Columbia gear is.\n\n\nSpeakers:\n- Miranda Hipwell (adam&#038\;eve\\TBWA)\n- Matt Sutton (Columbia Sportswear)\n- Ant  Nelson (adam&#038\;eve\\TBWA)\n\nDetails: https://cannes2026.omc.com/session/creative-spotlight-tuesday/
LOCATION:The Omnicom Space\, Promenade Robert Favre Le Bret\, Cannes\, Provence-Alpes-Côte d'Azur 06400\, France
ORGANIZER;CN=Omnicom:MAILTO:connect@omcinfo.com
URL;VALUE=URI:https://cannes2026.omc.com/session/creative-spotlight-tuesday/
END:VEVENT
END:VCALENDAR