


BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//cannes2026.omc.com//Sessions//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:session-346@cannes2026.omc.com
DTSTAMP:20260910T141448Z
DTSTART:20260625T140000Z
DTEND:20260625T143000Z
SUMMARY:McDonald's: Creative Spotlight
DESCRIPTION:McDonald’s has always been about families. But in 2025\, it noticed something new: for millions of Gen Zs and millennials\, pets aren’t extras\, they’re family. So McDonald’s France\, with BBDO Paris\, launched Happy Doggy: a limited-edition collection of McDonald’s-inspired dog toys\, made for the ones waiting at home.\n\n\nSpeakers:\n- Paul Ducre (BBDO Paris)\n- Seb Gentry (BBDO Paris)\n- Jean-Guy  Bertola (McDonald&#8217\;s)\n\nDetails: https://cannes2026.omc.com/session/creative-spotlight-thursday/
LOCATION:The Omnicom Space\, Promenade Robert Favre Le Bret\, Cannes\, Provence-Alpes-Côte d'Azur 06400\, France
ORGANIZER;CN=Omnicom:MAILTO:connect@omcinfo.com
URL;VALUE=URI:https://cannes2026.omc.com/session/creative-spotlight-thursday/
END:VEVENT
END:VCALENDAR
