Minds and machines: The next creative frontier Amazon Port – Plaza Stage

AI isn’t replacing human creativity—it’s amplifying it. But as AI becomes the most disruptive force in modern marketing, the real question isn’t what the technology can do. It’s what happens to creative work when machines can generate, iterate, and optimize at speeds humans never could.

What does it mean for imagination and craft when AI functions as creative stimulus rather than just a production tool? How do we preserve human judgment in a world where machines can create? What role does intuition play when algorithms can predict what resonates?