A week of ideas, conversations, and connections about the Art of Influence.
Explore Omnicom’s full Festival schedule, featuring thought leadership sessions, partner programming, client conversations, and curated experiences across the week — designed to bring together the people and perspectives shaping the future of creativity, media, and brand impact.
9 AM
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12 PM
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7 PM
MON
22
Audience First, Always: Lessons from Entertainment for B2B Growth
The CMO Agenda: Navigating Growth, Innovation & Change
AB InBev: Creative Marketer of the Year
The CMO Growth Compass: Navigating Conflict, AI, and the New Global Consumer
CMOs in the Spotlight: Grace Kao
Hyperpersonalization at Scale: How AI is Redefining What's Possible Across Every Industry with Michael Horn
How to Deploy the Most Expensive Influencer You'll Ever Hire
ROUNDTABLE: How to Move at the Speed of Asia
Lion of St Mark Seminar | Susan Credle
Does the board trust your marketing?
Brand Innovators - Performance Marketing's Missing Variable: Rethinking Creative + Optimization
The Human Internet: A Private Conversation with Steve Huffman
AMA with Beth Keamy from TBWAMedia Arts Lab at Reddit HQ
Future Gazers:
The Female Quotient All the Right Places: Creating Connected Brand Journeys - POTENTIAL SWITCH
What I Learnt Changing Sides in Advertising
‘The People Can Take It From Here’
More Than Memories: Measuring Earnings from Experiential Events
Effectiveness Decoded: Outsmart to Outlast
Promoting for Potential
Human First, AI Amplified
DEBATE: Creative Taste is Not Opinion, But an Objective Truth
TUE
23
Conversational Commerce
New Rules for Global Growth: How to win across borders and cultures
Brand Innovator Panel: Mark Kirkham
CMOs in the Spotlight: Paloma Azulay
The Creator-to-Creator Brief. Built Live On Stage.
Storytelling that Wins Culture
UM x Reddit: Communities as the New Performance Engine
Beyond the Trend Cycle: Building Brands That Last
Minds and machines: The next creative frontier
Amazon Port - Plaza Stage
Storytelling in the Scroll Era
Inside the Jury Room: Pharma Lions
B2B Unfiltered: A Meet-Up with Omnicom’s President of B2B, Kandace Barker
Building a Culture of Effectiveness
Culturally Disruptive by Nature - The Brands That Are Built to Move Culture Forward
Fan Edit to Full Time
The Ecosystem of Trust - How to turn the vicious circle into a virtuous one
Brands and Culture
The Group Chat: Real-Time Takes on Marketing's Biggest Trends
Unwell Beach Party @ FQ Beach
WED
24
The Digital Advertising Reset: A Balanced Diet for 2026
An Enduring Tenure: How CMOs Build Staying Power
ROUNDTABLE: What’s Keeping LATAM’s Creatives and Marketers Up at Night?
A World of Weird: Why We Can’t Get Enough of Absurdist Humour
How Asia Predicts the Future of Marketing
Craft + Curation: Why Weaving In Real-World Moments Creates Impactful Advertising
Inside the Jury Room: Digital Craft Lions
Make the Mess: How Cheetos Earned Trust
THU
25
How to Laugh (and Win) with Gen Z Today
Creativity Under Pressure: Making Work That Actually Works
A Question of Taste
CMOs in the Spotlight: KFC, Mastercard
Inside the Jury Room: PR Lions
The Truth About Global Brands
With McCann & The Economist
Attention To Belief: What Sport Teaches B2B Marketers About Influence
Inside the Jury Room: Creative Data Lions
Rich Silverstein Blends AI and Storytelling Into a Broadway Musical
Rich Silverstein Blends AI and Storytelling Into a Broadway Musical
Trading in the Currency of Trust in Consumer Healthcare
