If 2025 was the year the industry started building for disruption, Cannes 2026 was the moment the conversation shifted to influence — what it actually is, who holds it, and how brands earn it now that attention alone is no longer enough. Across The Omnicom Space, a single insight emerged: attention is only the entry point. Influence is the currency. As AI makes scale infinitely replicable, advantage moves to what cannot be automated — taste, judgment, cultural fluency, and the unmistakable proof of a human point of view. What follows is a look back at the highlights of the week: the moments that mattered, the partnerships that signal where we’re heading, the work that proves creativity is more vital than ever, and the ideas our teams will carry into the year ahead.

Dive into the report to explore the themes, announcements, and insights that will shape how we build influence in now and into the future.