The Omnicom Inclusion Breakfast

From Mass Appeal to Meaningful Influence

In Partnership With

SPECIAL SESSION: RSVP REQUIRED

Since 2011, the Inclusion Breakfast has been a signature Cannes gathering and a trusted forum for some of the industry’s most influential voices.

Each year, senior leaders from across marketing, media, entertainment and technology come together to explore how inclusion shapes culture, strengthens brands and drives meaningful business results.

This year, Omnicom is proud to carry forward the legacy of this iconic gathering with a timely conversation about where influence comes from now — and how brands can build deeper relevance in a rapidly changing world.

The future no longer belongs to the most scalable idea. It belongs to brands that move people first, recognize cultural signals earlier, and turn that understanding into work that truly resonates.

For years, our industry has rewarded mass appeal. But when technology can amplify everything and algorithms can replicate anything, sameness becomes the risk. And as culture moves faster than traditional playbooks can keep pace, standing out requires more than reach.

This year’s Inclusion Breakfast explores why the next era of growth will belong to organizations that combine human insight with technology to create meaningful influence.

Join us for an inspiring morning of insight, creativity and connection with the leaders shaping the future of marketing and culture.

We anticipate high attendance. Please RSVP using the link below to confirm your participation, and arrive early to secure your seat. Invitations are non-transferable.

What you’ll walk away with

Fresh perspectives on the cultural shifts redefining relevance and influence.
Real-world examples of how leading brands and creators turn insight into business impact.
New ideas for building stronger connections with the audiences that matter most.
A deeper understanding of inclusion as a catalyst for creativity, distinction and growth.

Agenda

08:00 – 08:30

Doors Open & Registration

08:30 – 08:45

Welcome & Opening Remarks

Emily Graham

08:45 – 09:15

The Competitive Edge: Seeing What Others Miss

Natalia Ball · Sarah Meron · Marcus Collins
Moderated by Jacki Kelley

In a landscape where AI can replicate the norm and scale is no longer a differentiator, true advantage comes from seeing what others overlook. This opening session explores how leading brands identify cultural signals early—before they scale—and translate those insights into more distinctive, resonant work.

Grounded in emerging research and real-world application, the conversation will unpack how culture is actively rewarding brands that prioritize humanity, meaning, and intention. The result is not just more relevant creative, but stronger trust, deeper connection, and a clearer path to growth.

09:15 – 09:45

From Everywhere to What Matters: Influence in the Age of Community

Marisa Hammonds · Kevin Blazatis · Olandria · Romeo

In a landscape where visibility can happen overnight, attention is no longer the same as influence. This conversation brings together cultural creators, platform leadership and creator economy expertise to explore how influence is being built in real time, from social-first storytelling to entertainment-driven fandom, from broad reach to trusted connection, and from chasing moments to sustaining relevance.

Together, they will unpack what audiences actually respond to today, how creators build community through authenticity and consistency, and what brands can learn from the people shaping culture from the inside. The discussion will offer a practical look at how influence moves across platforms, communities and fandoms, and how brands can show up in ways that feel timely, human and credible.

09:45 – 10:15

From Spotlight to Ownership: Redefining Influence and Building What’s Next

Jill Kramer · Regina King
Moderated by Emily Graham

For decades, success in entertainment and business was defined by visibility, how many people you could reach and how often you were seen. But in today’s landscape, influence looks different.

In this conversation, Regina King, award-winning actor, director, and entrepreneur, joins Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to explore what it means to move from visibility to ownership and from storytelling to building something of your own.

From Hollywood to launching a new wine brand, and from leading a global brand to championing small businesses and entrepreneurs, they will share perspectives on how influence is evolving, how brands and creators are redefining connection, and why supporting the next generation of builders is critical to long-term growth. Together, they will examine how deeper, more intentional engagement, not just scale, drives lasting impact for both individuals and brands.

10:15 – 10:30

Closing Remarks & Program End

Emily Graham