Exclusive Co-Dev with Paramount: The Power of Personal Relevance in Shared Moments

To create connection, relatability matters – consider that 84% of consumers say they connect with ads that feel relatable to them (OM Connected Content, 2026).  

This requires brands to reach consumers on many levels: some moments demand personal relevance; others should prioritize moments of shared cultural connection. This panel will explore how advertisers can balance the intimacy of personalization at scale with the positive impact of advertising during shared experiences using data, content, and cultural context to shape creative decision-making.