Omnicom × The Economist Group brings brand and agency leaders to the Omnicom Space for a Press Hour — a 60-minute live programme on Tuesday, 23 June.
Join us for substantive, on-stage conversations on creativity, influence and growth — turning attention into belief, belief into behaviour, and behaviour into growth.
Deputy Editor, The Economist · Editor, The World Ahead
The forces shaping business are becoming more interconnected and harder to ignore. Geopolitics, financial risk, the climate transition, artificial intelligence and changing consumer behaviour are no longer separate trends. Together, they are reshaping markets, influencing investment decisions and changing how brands build trust, engage customers and stand out in crowded markets.
Join Tom Standage, deputy editor of The Economist, as he examines the five forces business leaders need to understand now. Drawing on global insights and analysis, he will explore how these trends interact, what they mean for organisations and where the greatest risks and opportunities lie.
For decades, the industry pulled media, creativity, data and business strategy apart. What happens when they’re put back together?
This conversation makes the case that creativity is no longer a communications output but growth infrastructure — and that the brands organising around integrated operating models are turning that integration into genuine competitive advantage. The panel digs into the real business cost of fragmentation, creativity’s role in enterprise transformation, and how craft becomes commercial force.
Moderator Jamie Jouning , Global Head of Advertising , The Economist
Speakers Leanne Fremar, Chief Brand Officer, JPMorgan Chase · Kristen Cavallo, CEO, The Martin Agency · George Manas, Chief Growth & Solutions Officer, Omnicom