Built for the Feed

The most effective advertising today doesn’t interrupt culture—it behaves like it belongs within it. As audiences increasingly engage through creators, short-form video, and personalized content experiences, brands must rethink how creative is developed, adapted, and scaled.

Join Meta’s Jimmie Stone and Omnicom Production CEO Sergio Lopez for a conversation on the future of creative effectiveness, the role of Generative AI, and how agencies and platforms are partnering to help brands build content designed for the realities of modern consumer behavior.