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L'Oreal: Creative Spotlight
With McCann Paris
In sports, athletes compete amidst a sea of logos. Sponsorship is everywhere. Logos cover caps, shirts, rackets, and shoes – every surface becomes brand real estate, each one fighting for the audience’s attention. But there’s one thing that has never been sponsored. One thing that’s been right beside athletes all along: their shadow.
What if shadows could be a reminder to apply sun protection?
That’s the premise behind Shadow Sponsor, the bold new sports sponsorship by La Roche-Posay, created in partnership with the world’s #1 tennis champion Jannik Sinner and McCann Paris.