Ikea: Creative Spotlight

IKEA aims to achieve net zero emissions by 2050. That’s why they make furniture built to last. The problem? People don’t believe it.

Instead, IKEA turned the exact moment they sell new IKEA furniture into a moment to sell old IKEA furniture.

Introducing: Pre owned. An online platform allowing customers to sell their used furniture.

With Spain as a pilot country, this initiative reinforces IKEA’s commitment to sustainability and the circular economy, promoting its second-hand platform among individuals. A vision that aims to continue to awaken interest in this market in an activist vision of caring for the planet.