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DEBATE: Creative Taste is Not Opinion, But an Objective Truth

At this time of technology-enabled revolution, this session will consider the question of taste and whether creative judgement – something the machines cannot (yet) emulate – can or should be learnt. In this session, two sets of leading creatives will debate whether the essential components of great advertising are immutable or subjective.

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June 22, 2026

4:45PM - 5:30PM

Speakers

Chaka Sobhani

Chaka Sobhani

TBWA\Worldwide​

Chaka Sobhani is the Global Chief Creative Officer of TBWA and formerly DDB Worldwide, where she led the network to Cannes Network of the Year in 2025.

An award-winning filmmaker-turned-advertising powerhouse, Chaka began her career in television before setting up ITV’s first in-house creative agency. She’s held creative leadership roles at Mother and Leo Burnett, where she was instrumental in transforming the agency and winning global recognition – including Global Network and Agency of the Year titles across every major award show.

Her ability to blend the disruptive power of creativity in with business impact has made her a trusted leader for brands like McDonalds, Molson, Adidas, Mars, Google, Sky, P&G, VW and Disney.

Chaka’s work has earned every major accolade and award in the industry, and she’s been President and juror across all the major shows such as Cannes, D&AD, One Show, Clios, Andy’s, LIA’s and more. Named one of Campaign UK’s Top 10 Creative Leaders for five years running and a regular on Adweek’s Creative 100, she also serves on the boards of D&AD, The One Club, Snapchat’s Global Creative Council and the Design Museum.