The Digital Advertising Reset: A Balanced Diet for 2026

Digital advertising is more complex than it used to be. Many brands now find themselves stuck in an ecosystem of automated bidding and AI-generated content. And chasing efficiency often leads to diminishing returns. Where a brand advertises – and how it shows up – also has a social impact as well as a commercial one. Every pound spent is a choice to support a specific part of the digital world. A healthy media environment is better for both the public and the advertiser. This session explores a reset. If advertising health comes from quality rather than volume, how do we build a strategy that actually lasts?