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Please note that RSVP confirmation does not guarantee admission. Final attendance is subject to capacity and at the discretion of Omnicom.
Bigger than the Game
An Omnicom Sports Special
Special Session: RSVP Required
Bigger Than the Game opens with an Omnicom capability presentation on how we turn sporting moments into lasting influence and measurable growth.
A panel of business leaders from across sport — rights holders, leagues, brands and investors — then unpacks where real value is being created now, from women’s sports to the athlete-as-enterprise.
The session closes with a special fireside chat with sports icons on building influence that endures long after the final whistle.
In sport, the win was never the whole story — the real prize is the influence that outlasts it.
Seating is limited. Please arrive early to secure your seat.
What you’ll walk away with
- A clear view of where real value is being created in sport now — from women’s sports to the athlete-as-enterprise.
- A practical lens on turning sporting moments into lasting influence and measurable growth.
- Perspectives from the people shaping the business of sport — rights holders, leagues, brands and investors.
- Inspiration from icons who built influence that endured long after the final whistle.
Agenda
12:00 – 12:05
Welcome & Opening Remarks
Speaker to be announced
12:05 – 12:20
From Moments to Lasting Influence — The Omnicom Capability Presentation
Speaker to be announced
12:20 – 12:40
Where the Value Is Now: The Business of Sport
Where the Value Is Now: The Business of Sport brings together leaders from Mercedes F1, Major League Soccer, PepsiCo, and Mercado Libre to examine how sport has become one of the most powerful engines of influence, investment, and growth. As fandom expands across live experiences, content, commerce, data, and global communities, the value of sport is no longer confined to the game itself. It is created in the ecosystems around it: the platforms that scale attention, the brands that deepen participation, and the cultural moments that convert passion into business impact. This conversation will explore where growth is really coming from now, how rights holders and brands are building more connected fan relationships, and why the next era of sport will be defined by those who can turn audience energy into measurable enterprise value.
Panel — rights holders, leagues, brands & investors
Speakers to be announced
Speakers to be announced
12:40 – 1:00
From Icon to Enterprise: A Fireside with Derek Jeter
From Icon to Enterprise explores what happens when influence evolves beyond achievement and becomes a platform for business, culture, and long-term impact. In this fireside chat, one of the most recognizable figures in modern sports, Derek Jeter, reflects on the transition from performing at the highest level to building a broader enterprise — across leadership, investment, media, philanthropy, and brand. The conversation will unpack how credibility is earned, how legacy is managed, and how iconic status can be transformed into enduring influence that moves people, markets, and culture.
Speakers to be announced
Speakers
