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Pepsi: Creative Spotlight
with BBDO
He came for the test. He stayed for the taste. The Choice is PEPSI.
BBDO’s viral Super Bowl LX campaign, The Choice, directed by filmmaker Taika Waititi follows a cola-loving polar bear who steps up to the iconic Pepsi Challenge and, with only taste on the table, chooses Pepsi Zero Sugar. Set to Queen’s anthemic “I Want to Break Free,” the polar bear’s initial shock of his choice quickly turns into a journey of self-discovery, as he confronts long held assumptions and unapologetically celebrates his newfound identity as a Pepsi lover. The work ranked 3rd on USA Today’s Super Bowl Ad Meter.
Speakers
Chris is Worldwide Chief Creative Officer at BBDO, partnering with Global CEO Nancy Reyes. Together they lead a network known for doing the most influential work with the biggest brands on the planet.
Across his career, and senior creative leadership roles including Ogilvy North America and TBWA\Chiat\Day New York, Chris has helped his agencies become Cannes Lions Festival of Creativity’s Most Creative Network, Global Effies’ Most Effective Network, as well as multiple Network of the Year wins at the One Show, Clios, ADC, D&AD, and LIA, alongside recognitions including ADWEEK Network of the Year, Ad Age A-List honoree, and Fast Company Most Innovative honoree — multiple times.
Chris is best known for his ability to make any brand culturally relevant, regardless of category — building ideas people actively seek out, share, and talk about. Some of his favorites include the long-running Foot Locker APPROVED campaign, Guinness’ ‘Wheelchair Basketball,’ adidas’ ‘Billie Jean King Your Shoes,’ and CeraVe’s ‘Michael CeraVe.’
He started his career writing automotive brochures in Boston.
