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McDonald's: Creative Spotlight
with BBDO Paris
With
BBDO Paris
McDonald’s has always been about families. But in 2025, it noticed something new: for millions of Gen Zs and millennials, pets aren’t extras, they’re family. So McDonald’s France, with BBDO Paris, launched Happy Doggy: a limited-edition collection of McDonald’s-inspired dog toys, made for the ones waiting at home.
Speakers
