Exclusive Co-Dev with Disney

In an era of content abundance and fragmented attention, consumers are increasingly looking to tune ads out or avoid them altogether. Not helping matters? Over-frequency of ads. Nearly half (43%) of all consumers find repeated ads in one sitting on the same platform very frustrating. (OM Why Frequency Matters, 2025). This panel will explore how brands can reduce negative reach and improve the viewer experience through creative differentiation and sequential storytelling.