Exclusive Co-Dev with Netflix: Creative that Clicks

Brands are now competing against many sources of influence when it comes to consumer decision-making: consider that just a third of people agree that a brand’s advertising most affects their opinions about a brand (OM FOBI 2025). So how can advertisers cut through in ways that create positive influence and deliver business performance? It starts with creative and messaging that “fit” – the context, content, and audience – where the advertising, in every moment, feels right. The panelists will discuss how advertisers can optimize creative not only for the Netflix environment, but also for the audience the ad is designed to reach.