The New Rules of Influence

In a world where AI, streaming, social platforms, and live sports increasingly shape how consumers discover, trust, and engage with brands, influence has become both an art and a science. This session will explore how the most influential brands are turning connected experiences into competitive advantage.

The conversation will focus on building brands at the intersection of creativity and technology—leveraging premium video, sports, AI, social storytelling, and innovative production to create ideas that travel across platforms, earn attention, and drive measurable business growth.