The Connected Identity Advantage

Billions of dollars are being spent in retail media, but brands still struggle to see a single, connected consumer journey across Amazon, Walmart, and beyond. This panel explores how connected identity, powered by Acxiom’s Real ID, closes that gap by linking consumer behavior from exposure to transaction across channels.

Learn how brands are activating high-integrity data collaboration with retailers, building predictive audiences based on purchase propensity, and moving beyond siloed attribution to true cross-channel halo measurement. With real-time insights, marketers can optimize campaigns as they run, driving stronger ROAS, increased new-to-brand acquisition, and greater efficiency. The takeaway: unified, privacy-first identity can build a durable advantage in multiple ways for brands in a competitive consumer landscape.