The Truth About Global Brands

The Truth About Global Brands at Cannes will be a 45-minute session that brings together a forward-looking perspective on how brands unlock growth at the intersection of creativity, data and global platforms. We will open with a presentation framing the key shifts shaping culture, global brands and modern marketing, powered by more than 20,000 consumer interviews conducted globally in the last 6 months, with independent insights from Economist Enterprise, part of The Economist Group.

This will transition into a client fireside chat where we will explore real-world applications of how leading brands are navigating complexity, building connected experiences, and delivering measurable outcomes at scale.