CTV Meets Commerce

As advertisers navigate growing pressure to prove business impact, the convergence of CTV, retail media, and first-party signals is transforming how brands measure and optimize performance across the consumer journey.

In a session moderated by Amie Owen from Flywheel and featuring leaders from Walmart Connect, VIZIO, and Omnicom, VIZIO will discuss how commerce-driven media strategies are helping brands reach high-value audiences with greater precision, accountability, and efficiency. Through the lens of CTV and retail intelligence, the conversation will explore how first-party data, closed-loop measurement, and incremental reach are redefining full-funnel performance marketing.

The panel will also examine how brands are balancing creativity and accountability in today’s fragmented media environment — and what the future of measurable commerce looks like as streaming, retail, and advertising continue to converge.