The Next Era of Search:

Modern brands are built in two places at once: in culture, where meaning is made, and in code, where it scales. This 25-minute session looks at how Pinterest turns cultural signals (visual inspiration, aesthetics, Gen Z trends) into code (AI, the Pinterest Taste Graph, automation) that drives performance for Omnicom clients.

Laura Fenton will interview Julie Towns on how Pinterest is moving from traditional search to visual, conversational and intent-driven discovery, powered by the Taste Graph, Pinterest Assistant and new AI-commerce experiences. Together they’ll unpack what this means for Omnicom brands who want to connect culture to conversion.