Raising the Creative Bar

For the past two-plus years, Google DeepMind has been in the room with professional filmmakers — pushing generative AI past gimmick and into genuine craft on high-end productions where every frame had to earn its place. Now Omnicom is working with Google DeepMind to bring that same rigor to advertising. This session explores what happens when frontier research built for cinema meets the speed and scale demands of modern marketing: connected intelligence that doesn’t replace expertise, but raises what’s possible with it — elevating the creative bar for every brand.

In this session, Doug Eck, Senior Researcher at Google DeepMind, joins Jonathan Nelson will sit in conversation.