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The future of marketing will not be defined by more channels, more tools, or more complexity. It will be defined by the ability to create influence: turning intelligence into ideas, ideas into action, and action into measurable growth.
In this panel, you’ll hear from Omnicom leaders on how the New Omnicom is being built for this next era — one shaped by agentic AI, collapsed consumer journeys, decentralized influence, and the growing need for clients to simplify how they transform. The conversation will explore Omnicom’s three bold bets: accelerating agentic marketing transformation, winning the new consumer engagement model, and becoming the partner of the future.
Together, these leaders will unpack how connected data, creativity, technology, commerce, culture, and talent are coming together to help brands adapt faster, engage consumers more meaningfully, and compete in a world of permanent change.
This is The Art of Influence.
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