Search advertising was built around declared intent. Social advertising was built around attention and discovery. AI platforms create a different problem: how should advertising work inside an interface people use to think, learn, decide, and delegate?
In this conversation, Ben Hovaness and Dave Dugan will discuss what Omnicom and OpenAI have learned from the ChatGPT ads pilot, what those lessons suggest about the current state of AI advertising, and what the next few years may require. The focus will be on the core design questions: how ads can be useful without distorting answers, how trust becomes a hard constraint on monetization, what brands need from AI platforms, and what AI platforms need from brands to build a market that is effective, measurable, and worth preserving.
