From Campaign to Infrastructure

Content production is broken. One-off campaigns, disconnected teams, creative that doesn’t scale. Othman Bennis and Audrey Amselli will walk you through how L’Oréal and Omnicom built something entirely different: living, learning infrastructure that runs every single day. They’ll share what they invented, what they abandoned, and how to scale at this level without sacrificing the creative soul that makes campaigns matter.