From Attention to Influence

As audiences fragment across platforms, devices and behaviors, the challenge for marketers is no longer simply reaching people — it is understanding what earns their attention, what changes their behavior, and what creates lasting influence. In this fireside chat, Domenic DiMeglio, CMO and Chief Data Officer of Paramount+ and Pluto, joins Jonathan Rigby, Chief Strategy Officer at Initiative and Omnicom Media, for a conversation on how data, AI, CTV and streaming are reshaping modern marketing. Together, they will explore how brands and media companies can move beyond impressions to build smarter audience strategies, more personalized experiences and more measurable paths to growth.