The AI Operating Model

The marketing industry has moved past the question of whether to adopt AI — the urgent question now is how to operationalize it. Building a true AI Operating Model requires more than deploying tools; it demands a fundamental rethinking of workflows, data infrastructure, creative processes, and organizational design.

The conversation will explore what it truly takes to move AI from pilot to practice, how these teams are collaborating to bring this to life within their own organizations with a “Client Zero Approach”; and how the industry can pursue speed and scale without losing sight of the even bigger benefits for creativity, growth, and connection.